Daisy donut - exam
The task was to design for a costumer of choice. This was just to learn how to design for a costumer. I went on instagram and ask daisy donuts if I could design/rebrand for her for my exam. We had meeting over call once a week and our goal was to design a logo, a logo animation, some packaging design and a menu.
Daisy donut is a good example of homemade doughnut and everything was made with love, from the packaging to the delivery. We want to keep the same style, by adding her handwriting as a logo. Together with some illustrations in the same style with what she deliver to her costumers.
logo animation
The focus on the logo animation was to make it easy, playful but also still keeping the “home-feeling” by making it looks like handwriting. By doing this, it makes the logo, the brand and the color scheme more friendly and in style with the brand.
menu animation
Since we didnt meet, and we had to be creative with the pictures, I asked her to take a few picture of the doughnuts so I could use it for the menu. We want to try abit more trendy but still playful. By adding some of the illustrations and picture, making it exicting for the costumers to look at the menu. It also makes it abit more professional with the plain background of purple, making it feel its in the air.